The trailer was officially launched on 15 th evening amidst a lot of excitement by director Zoya Akhtar, producer Ritesh Sidhawani, and cast Anil Kapoor, Priyanka Chopra, Ranveer Singh, Farhan Akhtar who were present for the occasion.
#Dil dhadakne do 2015 trailer movie#
Moments before the release of the trailer, the makers released two news posters of the movie showing a disinterested Mehra Family and Farhan and Anushka at the periphery, speaking volumes about the film’s plot. Most of those present, from Karan Johar to Sridevi to Shraddha Kapoor, took to Twitter to shower their praises and love. As expected, the positive reviews of the trailer of those present were all over Twitter and other social media sites only increasing the anticipation of the audience to see it. Anil Kapoor 2 days early for his close friends and family and was all over the news for the stars present at the occasion. The official theatrical trailer launch on 15 th was preceded by a private trailer screening hosted by Mr.
With the trailer few days away, the makers played a masterstroke by starting to unveil posters for each of the cast members, one-by-one with each character getting their individual posters, including the family’s dog Pluto (hitting home with the pet-loving audiences) The curtain on the entire cast went up on 10 th April. Actors changing their names on Twitter to that of their characters of their upcoming movies has become an old story now in cinemarketing and needless to say, the same tactic has been adopted by the cast of Dil Dhadakne Do as well with Priyanka Chopra becoming Ayesha Mehra and Anil Kapoor becoming Kamal Mehra. This was followed by the cast running their own countdown to the trailer, wearing similar T-shirts depicting the same. The campaign itself began with an announcement on 3 rd April on the social media sites of the date of the trailer launch for the movie, i.e., 15th April, 2015. The promotional campaign kickstarted this month, the makers of the film taking all possible measures to be creative by choosing unique ways to promote the film. The second poster, shared by Ranveer, 2 days later, was the front shot of the same picture. The first poster, shared by Priyanka on the micro-blogging site Twitter, hadn’t revealed the faces of the cast but instead had them sitting on the lounge chairs of a ship deck overlooking the sea and had audiences guessing and wondering, who was who.
The first two posters of the movie were released as early as July, 2014, around 1 year before its scheduled date of release, a very smart move on the part of the makers to start setting the mood of the film and building the noise around it. The pictures shared from the set further added to the the curiosity surrounding the movie. While the plot of the film had been kept under wraps for the longest time, subsequent leaks of parts of it has ensured the audience’s attention. The reasons for it have varied from its stellar ensemble cast, its unique plot of a dysfunctional Punjabi family on a cruise to Anil Kapoor playing father to Priyanka and Ranveer and alleged exes Ranveer and Anushka being paired opposite each other after a long time. Zoya Akhtar’s latest film Dil Dhadakne Do, starring Anil Kapoor, Priyanka Chopra, Farhan Akhtar, Ranveer Singh and Anushka Sharma has been in the news ever since the film’s shooting started.
0 kommentar(er)
